09 Market positioning, competitor analysis & action plan

Digital Strategy & Consultancy

Strategy is a single plan for how your brand communicates and sells online, so every action serves the same goal. We start with the data: your market, your customers, your competitors. From there, we find the path that fits your goals.

Start with strategy Call +30 210 95 87 947

Your strategy, written down in a document that won’t end up in a drawer.

We deliver a written plan with market positioning, audience and competitor analysis, channels, measurable goals and a timeline.

It becomes the reference point for our whole partnership, and we open it again every quarter.

4 Stages From brand purpose to implementation.
4 Reviews a year The strategy is revisited every quarter.
~10 Years Nearly a decade of working with the Iatropolis group.

One plan, from research to implementation.

Market positioning

Where you stand today, and which customer need is still unmet, waiting for you to meet it. That shapes what you say and to whom.

  • Audience analysis
  • Messaging
  • Differentiation

Competitor analysis

What your competitors do online: website, campaigns, social media, Google rankings. We see what works for them, where they’re weak, and where there’s room for you.

  • Website & campaigns
  • Social media
  • Google

Audit & action plan

We audit what you have today and turn it into a plan: channels, priorities, measurable goals and a timeline, written so that someone who wasn’t in the meeting can follow it. Every quarter we open it again.

  • KPIs
  • Timeline
  • Quarterly review

Four stages, one plan.

Every stage ends with something in writing that stays with you.

  1. 01

    Brand purpose

    Why you exist, and for whom.

  2. 02

    Research

    Market, audience, competitors. Data before opinions.

  3. 03

    Strategy design

    Channels, messages, priorities and measurable goals.

  4. 04

    Implementation & review

    Putting it into action, and the quarterly reviews that keep it alive.

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FAQs

What do I receive?

A written plan with your market positioning, audience and competitor analysis, channels, measurable goals and a timeline.

Do you have to carry out the plan as well?

Not necessarily. The plan is written so that your own team or another partner can follow it. If you’d like, we can carry it out too.

How often is the plan reviewed?

Every quarter. We look together at what worked, what didn’t, and what changes for the next one.

Some of our clients have worked with the same plan for years, and we review it together every quarter.

Tell us where you want to be in a year.

Tell us where you are today and where you want to get to. We’ll start with a first conversation.

Prefer the phone? +30 210 95 87 947, Monday to Friday, 09:00-17:00 (Greek time).

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