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07 Brand identity, logo & brand guidelines

Branding & Design

A brand is the reason people remember you. We build the whole system: name, logo, colours and tone of voice, together with the rules that keep it consistent, from your website to your business card.

Let’s talk about your brand Call +30 210 95 87 947

We don’t just hand over a logo. We hand over brand guidelines.

Typography rules, a colour system, photography direction, tone of voice, and ready-made templates for every touchpoint.

Our work has been recognised worldwide: 28 CSS Design Awards for design, UI, UX and innovation.

28 Global awards CSS Design Awards.

From analysis to experience.

Brand identity

What your brand is today, what it needs to become, who it speaks to and in what tone. Everything else starts from there.

  • Analysis
  • Positioning
  • Tone of voice

Logo & naming

Logo, typography, colours, photographic style. The part people recognise before they read a word. Where needed, we find the name itself too.

  • Logo
  • Naming
  • Typography & colours

Brand guidelines

The rules written down, so the brand stays consistent even when someone else works on it, plus templates and graphic design for every touchpoint, from your website to social media.

  • Brand book
  • Templates
  • Graphic design

Five stages, to a brand people remember.

First we decide what you say, then how it looks.

  1. 01

    Brand analysis

    A full analysis of your existing brand and its position.

  2. 02

    Naming

    A new name where needed, or a review of the current one.

  3. 03

    Brand strategy

    How it speaks, to whom, and in what tone.

  4. 04

    Visual identity

    Logo, typography, colours, photographic style.

  5. 05

    Customer experience

    The identity applied at every touchpoint.

This page, just now
— LCP when the largest element appeared
— Ready when the page became fully usable
— Weight how much came down to your browser

Measured just now, on your own device. Refresh and see it again.

FAQs

What do I receive at the end?

Your logo in every format you’ll need, the colours and typefaces, and brand guidelines with the rules and templates for every touchpoint.

Can you refresh my existing brand without starting from scratch?

Yes. We start with an analysis of your current brand and keep what your customers already recognise. We change only what needs changing.

Do you come up with the business name too?

Yes, where needed. Naming is one of the stages, before the logo and the visual identity.

Clients from 2011 are still with us. You don’t earn that with a presentation.

Does your brand say what you want it to?

Tell us a little about your business and what you’d like to change about your brand.

Prefer the phone? +30 210 95 87 947, Monday to Friday, 09:00-17:00 (Greek time).

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