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03 Services AI & Digital Marketing AI in your campaigns

AI in your campaigns

Google and Meta are putting more and more AI into their campaigns: it chooses who sees the ad, how much you pay and which variation wins. But the AI learns from the data you give it. We make sure it gets the right data, and we also use AI to create more ad variations, so we find out faster which one works.

What’s included

Setup of Performance Max campaigns on Google and Advantage+ on Meta.

The right conversion signals, so the algorithm optimises for customers, not clicks.

A value for each sale or enquiry in your tracking, so the AI knows which customers are worth more.

AI creatives: more variations of images and copy, for faster testing.

Smart Bidding with a cost-per-customer or return (ROAS) target.

Human review: every ad made with AI is checked by our team before it goes live.

How we work

  1. 01

    Strategy plan

    Goals, the data you already have, and what needs to be measured.

  2. 02

    Setup

    Tracking, conversion signals, campaigns and the first creative variations.

  3. 03

    Optimisation

    New variations, cleaner data and monthly adjustments based on results.

FAQs

If the AI does it, why do I need you?

AI is only as good as the data and goals you give it. If the tracking or the goals are wrong, it optimises in the wrong direction. We set up the data, the goals and the creative, and we check what it does.

Are the campaigns run by AI alone?

No. AI is one tool inside the campaigns. Our team works on the strategy, the copy, the creative and the decisions.

What is Performance Max?

A Google campaign type that shows your ads across all of Google’s channels (Search, YouTube, Gmail, Maps, Display) and lets the AI find where they get results. It works well when it has accurate tracking and good material.

Want AI working for your campaigns?

Tell us where you advertise today, and we’ll tell you what AI could improve. We usually reply within one working day.

Prefer the phone? +30 210 95 87 947, Monday to Friday, 09:00-17:00 (Greek time).

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