Best Practices for E-Commerce Advertising on Facebook and Instagram

Best Practices for E-Commerce Advertising on Facebook and Instagram

Advertising on Facebook might be confusing these days.

Since Facebook's organic reach has decreased dramatically, it's not a secret. Businesses have been forced to reevaluate their advertising strategies in light of recent changes to Facebook's algorithm and privacy policies.

Facebook Ads have also been a problem for businesses after the IOS14 upgrade, which significantly impacted data monitoring, necessitating more innovative approaches to achieving desired outcomes.

However, before you give up on Facebook, you should consider it. There's a compelling reason why 97% of businesses continue to use Facebook-sponsored ads.

According to the stats, Facebook has one of the largest and most engaged user communities of any social network or platform.

Consider These Innovative Concepts

To succeed in today's social media world, it's critical to keep your target audience interested in your company and its offerings.

Creatives that are optimized for mobile devices are the most effective means of doing this.

Using social networking on a mobile device is becoming the norm rather than the exception. When it comes to Facebook advertising initiatives, this is essential.

Because you can and should run advertisements on both Facebook and Instagram, you'll want to ensure your ad creative is visually appealing, interactive, and responsive to mobile devices.

Use eye-catching imagery in your banners, and restrict your video advertisements to less than 15 seconds long.

To get more customers into your marketing funnels at a reduced cost, focus on mobile-first creative thinking!

Here are a few pointers to help you create more exciting content:

You'll need to use videos if you want to keep up with Snapchat, TikTok, and other video-heavy social media platforms like Instagram and Facebook.

As a result, the new algorithm favors video content more than ever before. We propose producing high-quality video content to stay on top of your game and keep up with the competition.

As previously said, the video should be no more than 15 seconds to convey your message effectively.

Adding subtitles to your video is a terrific way to reach a wider audience, especially those who are hard of hearing or watching in a public place. Verify that your video aspect ratios are vertical or square as well.

They hold their phones vertically by far the most frequently.

Incorporate a call-to-action: Inform your viewers what they should do next after seeing your ad!

This CTA might be used in an informal corporate awareness campaign with a lifestyle tone: "Like us for more ideas!"

A solid call to action is even more critical when promoting a special occasion, new product, or special deal. The "why should my audience care about this?" question is answered by the ad's CTA, which answers the question "what can they do about it?".

Adding a few lines after your advertisement may make or break whether or not you make a sale.

You may choose from various CTA buttons in Facebook Ads Manager, including Shop Now and Learn More. As an experiment, you could conduct some A/B testing and observe which button your consumers use the most.

Repeating the CTA is acceptable in the description text box. Use A/B testing to identify which buttons are more popular. For example, the call to action can be repeated in the description text box.

People who have exhibited or indicated any interest in a product are automatically and efficiently displayed similar items using Dynamic Product Ads (DPAs)

There are significant advantages to providing and generating advertisements relevant to a customer's interests or requirements based on online activity. The more relevant an ad is, the more likely a person will buy the product.

DPAs let you offer your target audience customized advertising promoting specific products from your data stream, rather than creating dozens or hundreds of individual product commercials.

Ideally, your Facebook Ads Manager should be linked to your product catalog.

Your product catalog serves as a visual representation of the items you intend to market on social media platforms like Instagram and Facebook.

This aids in discovering your products and gives clients the information they need to make informed purchases.

Providing all the necessary information about each item in your catalog is essential.

However, avoid cramming in too many keywords or describing your product or service in great detail since this might confuse readers.

High-quality images on a white backdrop are essential for catalog images

They are keeping the primary focus on a single product.

The photo dimensions should also be optimized for each platform. Instagram photos should be 1080 x 1920, whereas Facebook photos should be square (500 x 500).

Mobile and desktop users may benefit from dynamic advertisements, which can be displayed on both desktops and mobile devices.

Using DPAs, you may also retarget a specific audience in as many internet venues as you choose.

All of Facebook's placements, including Instagram, the Audience Network, and Facebook, are at your disposal. In other words, more people, including prospective consumers, will learn about your business.

It takes time to get to know your audience and what they are interested in. Some of the placements won't apply to your target audience.

When it comes to advertising, don't be scared to try new things and discover what resonates with your audience.

Building a Trusted Name

Every business can have a presence on social media. In reality, the most challenging part is developing a credible online presence that may result in sales.

When 63% of worldwide buyers say they would buy from a business they feel is real, authenticity becomes an essential asset in your social media strategy.

It's impossible to evaluate or quantify what it means to be authentic. You must establish a trustworthy, likable online presence if you hope to engage your target audience.

You can accurately portray yourself as a business or as an individual on social media by tying your vision, beliefs, and ambitions to your online persona.

Your brand's voice should sound the same on all platforms. Differentiating your online presence will make you appear impersonal and unprofessional. Consistency and uniformity in your company messaging are essential to your customers.

It doesn't take a formula to be consistent. You can do several simple things to ensure that your company's name appears on all of your social media profiles, marketing materials, videos, etc.

Facebook has unveiled some brand-new features.

For the first time, Facebook Reels, launched in the United States earlier this year, are now available in nearly every country on Earth.

An essential component of Meta's response to TikTok. Short-form videos may be posted on Facebook, and Reels from Instagram can be shared with a bigger audience.

It wasn't long before Meta realized it could launch a more successful counteroffensive against TikTok if it incorporated Facebook in its Reels plan.

Instagram thrived thanks to the use of reels. As long as you use Reels to your advantage, you'll be able to get more people to engage with your content.


This Best Practices guide for Facebook Ads may have given you much-needed direction and insight.

As marketing tools, Instagram and Facebook are indisputable.

Growing your following and making money on the platform need you to know how to execute a successful paid advertising campaign.

As a result of the changes and the removal of Facebook monitoring, your advertising will need to get more innovative and inventive if you want to compete.

Although Meta and TikTok are on the rise, Facebook and Instagram should not be ignored or pushed to the side.

They're still crucial for marketing your company because of the vast number of people interested in what you offer.

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