Keeping track of the ever-changing trends of Digital Marketing may seem like a challenge. Still, businesses need to take action, as it appears to be yielding more and more. With the pandemic outbreak that most of us work from home, there has been and will continue to be a massive increase in the use of social media.
Digital Marketing Trends 2022
With Digital Marketing flourishing, below you will find the top five digital marketing trends you can not ignore in 2022!
1. Video Marketing
Thanks to TikTok, videos can go viral en masse and allow brands to reach thousands of users worldwide every day. Challenges enable creators to start a trend while creating brand recognition, using user-generated content with minimal effort.
The popularity of TikTok encouraged other media, such as Instagram, to compete for video-related features by launching Instagram Reels in August 2020, which were published globally in over 50 countries.
The goal of Instagram Reels is to create more engagement with users, which has received positive responses from brands, influencers, and users. It's no surprise that Pinterest and LinkedIn are investing in video capabilities since the trend continues to develop and helps businesses to build a dedicated consumer base.
However, the video marketing trend does not mean that you should start investing in expensive video services. The focus is on narrating and building relationships with your audience. Short videos are usually entertaining and, at the same time, effective for following a profile. The most important thing is to focus on your content to create a real connection with your audience.
2. Niche marketing
Specialized marketing specializes in a specific product or service to build a stronger connection with your audience. A niche market allows you to pay close attention to the needs of your audience to understand what they want. It will enable you to position yourself as a specialist and attract loyal brand supporters.
Niche marketing is strategic, as it has the potential to grow over time and enter larger markets once you successfully build a strong community as a small startup. With a smaller audience, you will focus more on the quality of viewing and linking to them. That makes finding and targeting your intended audience much more manageable, whether through organic or sponsored search results.
Positioning your brand as a professional also allows you to provide higher prices due to your specialization. At the same time, you are considered an authority in your industry. That will help you quickly stand out on social media while increasing a highly targeted audience.
Business example: Pet shop that offers only organic products for pets.
3. E-commerce platforms
eCommerce systems have recently grown in popularity and are projected to continue to do so in the future years. Retailers and product-based companies may make the most of their online presence by promoting their products and acquiring a spot on social media to boost brand recognition. The built-in programs are available to store owners. Shopping on Instagram and Facebook is a smooth experience for internet customers thanks to marketable posts and adverts.
4. Mobile marketing
Some of the most important mobile marketing strategies include SMS marketing, in-app marketing, social media marketing, location-based marketing & proximity marketing. According to Google Consumer Insights, 61% of online purchases were made from smartphones from November 2018 to January 2019, increasing over 27% from year to year.
Shoppers utilize their mobile devices to locate items and purchase online. Mobile traffic accounts for more than half of overall website traffic. In-store buying has decreased substantially since the Covid-19 outbreak, necessitating an internet presence and a mobile-friendly one. That means making sure your website reacts to and adapts to all mobile devices.
5. Marketing automation
The rise of big platforms like HubSpot, Marketeer, and SalesForce has demonstrated that organizations that employ automation to generate new leads experience a massive boost in prospective clients.
The majority of Sending a newsletter is automation that allows you to keep track of a potential client and deliver materials to add value, train, or regularly promote your products and services. In addition to newsletters, messenger bots (also known as chatbots) have become increasingly popular. They have helped businesses reduce operating costs, customer support, and human resources costs.
The ability to customize messages and send tracking sequences based on clever time delays and activations turns it into a sales channel that increases conversions. Now that you're aware of the most recent Digital Marketing trends that will help your company in 2022, it's time to put them into practice to achieve more effect and engagement.
To find the right strategy for your business, contact us!