A key point of email marketing is the need to continually optimize your campaigns. Email marketing also needs to provide valuable information to your newsletter subscribers to keep their interest active and keep their interaction with your company alive.
For example, a marketing strategy can use email to build a relationship with homeowners and businesses, sharing tips on maintaining a heating and cooling system, reducing energy bills and more. By comparison, a medical equipment marketing strategy could use emails to highlight design developments, industry conferences, and wholesale product discounts.
When these subscribers need a service, either maintenance, emergency or installation, they are more likely to choose this business because the company has proven to be reliable.
One of the benefits of this strategy is that you can also segment your audience and personalize your email campaigns. For example, you can create a campaign for users who have purchased a particular product or visited a particular website.
What is the goal of email marketing?
The main goal of email marketing as a digital marketing initiative is to stay in the minds of potential customers and provide current customers with useful information, such as industry news and personalized content, like product coupons, which keeps them updated and encourage them to come back again and again.
Why use email marketing as a digital marketing strategy?
Email marketing offers many benefits. This is why over 80 percent of companies use email marketing, from manufacturing to retail to tech companies.
Some of the greatest benefits of email marketing as a digital strategy include:
- It has an average return on investment of 37.37 euros for every 0.85 euros you invest
With an average return on investment of 3700 percent, email marketing offers an unparalleled return. Impressive performance highlights the potential of this digital marketing strategy to increase revenue, your brand or customer retention rates.
It also shows that users enjoy receiving the emails. More than 60 percent prefer weekly advertising messages.
- It generates 50% more sales than other marketing methods.
For businesses wanting to generate more potential customers as well as more revenue, e-marketing is one of the best digital marketing strategies. Additional steps such as audience segmentation, email design and personalization can also maximize the results of email marketing.
- For example, smart segmentation can increase your revenue by up to 760 percent.
Do you want to use email marketing as one of your main digital marketing strategies?
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