How to improve seo without creating content

How to improve seo without creating content

What's different about SEO?

In the tech world and everywhere else, stereotypes are wrong.

Even more so in places where things are constantly changing.

Since technology is always changing, you must forget what you thought you knew.

So, which SEO myth is the most common? Search engine optimization is not the same as SEO.

You'll want to know, "How?" "Search engine optimization says it all!"

SEO used to be about "hiding" keywords where people wouldn't see them, like in the alt text of an image or blog text that few people read. It was all about making search engines think your site is the best. Now, no longer.

The reason for this is that search engines are just tools. The best way to make money is to show their visitors the best results.

Lastly, it would be helpful to ensure that your website is set up for the people you want to reach.


1. Make the speed of your page faster.

Why? Ask yourself this simple question: Am I the only person selling this product or offering this service on the Internet?

If the answer is no, how long do you think it would take your customers to find another one if they had a problem with your website?

Most likely less than what your site needs to load. On the Internet, you can find a competitor with just one click.

Google says that if your site takes more than 3 seconds to load, more than half of your visitors will leave because it's easy for them to find another one.

So, what will you do about it? First, check the speed of your page. Both Google's PageSpeed Insights and GTmetrix are well known and easy to use.

What comes next depends on what the answers are. Sometimes, all it takes to get a considerable performance boost is to optimize images.

With online image compressors like Optimizilla, you can reduce the file size of your photos by up to 90% without losing any quality.

If you can't change your images or don't understand the other problems the tool has found, you should talk to the person who built your website.

Most of the time, these problems can be solved by your developer in one business day. But hosting can be a big problem that sometimes costs a lot of money.

Even though they've come a long way, and there aren't many significant differences in how well they work, your site can be slowed down if you don't have a content delivery network (CDN) or your servers are in the wrong part of the world.

2. Google Analytics is a reliable tool.

You only need to look at the most critical reports and find a few key metrics:

Landing pages will help you determine which parts of your organic traffic get the most and most minor traffic.

If your most-visited pages don't do much for you, they may need to be optimized.

On the other hand, you might come back to pages that don't get many visitors. You could tell search engines not to index them, change the content, or eliminate them.

  • Bounce rate: Combine this with the number of visitors to a page to find out which pages people visit and then leave immediately.
  • Time on page per average
  • Average session duration
  • Pages per session

A quick look at these numbers will push you significantly to get started. After that, you can begin to optimize these pages.

3. Pay attention to making sales.

Visitors should tell you what they think about every part of your website and test changes. This will not only help you make more sales and gain new customers, but it will also help your SEO.

Google knows a lot about how well your website is doing, and a lot of that information is shown in Google Analytics.

By looking at the "bounce rate" on each page, he can quickly see how often people come to your site and leave without doing anything.

If your page has a 95 percent bounce rate and you want to rank high for a particular keyword, you can probably guess it won't happen.

So, what will you do about it?

We can't list easy answers that work for everyone, of course. You can find out how people use your website using services like Hotjar and CrazyEgg.

Even if many people visit your site monthly, that's a good start.

And optimizing your content is a good strategy, but you won't need to do it most of the time.

You can make a page more interesting by switching the order of your page's sections and putting buttons in more prominent places on your site.

4. Find the "404" pages.

If you deleted a page as part of one of the steps above, the link to that page might no longer work. This happens when another site still has a link to your deleted page.

This page doesn't seem to have been taken down, so users will see a "404" page. If it's the first time they've seen your site, it will leave a wrong impression.

How do we identify broken backlinks?

If your marketing team doesn't have an SEO tool, it's easy to find links with Google Search Console. To see a list of mistakes, click "Cover."

You want "Submitted URL Not Found (404)" Find those links and change them to 301 redirects. The trash of one person is the treasure of another.

If you're still asking, "Why to bother?" after reading the above, here's another one. SEO specialists look for broken backlinks on the websites of their clients' competitors to fill in the gap.

They will quickly send a message to the site owner to inform them about the broken link and suggest a replacement. Yes, you did figure it out. This replacement will take people to your rivals.

5. Look at how your internal links are set up.

Internal links aren't as important as backlinks, but they can still be helpful.

If your most important pages are deep in your site, it will hurt your Home Page and make your site rank lower.

6. SSL needs a certificate

If you want proof that SSL certificates help SEO, look at how Google's browser marks these sites as not secure.

It doesn't have to affect the ranking directly. Your bounce rate will increase if you have a message that's hard to miss that says your site may not be safe and scares people away.

This doesn't mean that your site is always harmful if it doesn't have an SSL certificate, but for most people, it will be enough to give up on it.

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