A powerful and cost effective internet marketing strategy is pay-per-click advertising.
What is pay-per-click advertising?
PPC advertising is a paid form of advertising based on an auction system. With PPC, you bid on the keywords for which you want your ads to appear - your ad is activated when a user's search includes your keyword. These ads then appear at the top of the search results, above the organic listings. If a user decides to click on your ad, then you pay for that click.
