Social media marketing focuses on enhancing brand recognizability and increasing conversions. A social media campaign can utilize one or more social networking platforms, depending on your target audience and platform preferences.
Social Media Marketing
In addition to the marketing part of your company on social media, this strategy often focuses on advertising.
What is the goal of social media marketing?
The main goal of social media marketing is to increase the recognizability and conversions of the brand, as well as the development and maintenance of your company's brand. That is why social media marketing focuses on creating informative and advertising content, as well as interaction with users on different platforms.
Why use social media marketing as a digital marketing strategy?
With less than 30 percent of companies using social media as a marketing strategy, there is a huge opportunity for businesses who invest in it. Better yet, more than 25 percent of a user's time online is spent on social media - which means
it's a perfect opportunity for successful advertising.
Some other reasons to use social media marketing include:
- More than 65 percent of consumers use social media to get services.
Users rely on social media for more than just sharing content with friends and relatives. They also use them to connect with companies, either to report a positive shopping experience or to ask for help from the company. - If you are not active on social media, you leave users with limited options to communicate with your business. Difficulties for customers to reach you can lead to low customer retention, which will have a direct impact on your revenue. This is why your active presence on social media is essential.
- Over 70% of shoppers use social media when making purchasing decisions.
Regardless of your industry, word of mouth is strong - and even more so in this day and age, social media serve as a gateway for digital word-of-mouth recommendations. If you are not active on social media, you are excluding your business from these conversations.
This can lead consumers to overlook your company. If you have an inactive Facebook page, for example, this can signal low trust to users - especially if you have zero reviews or few to no comments from previous customers. With social media marketing, this is something you can change.
Are you ready to use social media marketing as one of your digital marketing strategies?
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