Participating in other social media platforms to add shopping features, Twitter has introduced Twitter Shops, allowing sellers to select up to 50 products to promote in the app.
Testing Twitter Shop
With Twitter Shops, shoppers can click the "View Store" button on merchant profiles to browse their available products.
The feature is currently available in beta for iPhone users in the US, and the arrival of the Twitter Shop worldwide will be announced soon.
The launch of Twitter Shops signals that social media is coming together to boost e-commerce offerings as demand is increasingly needed. Last July, the company unveiled the Shop Module tool, which featured sellers' products at the top of their profiles. In November, the platform partnered with Walmart to broadcast the first marketable live stream on its platform hosted by artist Jason Derulo.
Twitter Shops allows merchants to offer up to 50 products from their profile.
Other social media, including Instagram, Snapchat, and Facebook, have expanded into eCommerce for years. The online channel was developed as users avoided shopping at malls and shops during the COVID-19 pandemic. Adam Mosseri, head of Instagram, even noted last summer that the app plans to focus on e-commerce and expand the company's focus, saying "it is no longer a photo-sharing app."
As e-commerce has expanded, social media has tried a variety of features such as marketable video and live streaming. Last November, Pinterest used brands such as Allbirds, Crown Affair, and Outdoor Voices to bid on the new Pinterest TV feature. In addition to Twitter, Walmart has partnered with TikTok to host a Livestream shopping for beauty products from L'Oréal, The Lip Bar, and NYX Cosmetics.
TikTok has become a popular partner for brands that want to reach new consumers through Livestream!