The Value Of Medical Marketing In 2021

The Value Of Medical Marketing In 2021

The ever-increasing competition in the Medical sector, along with the habits and routine of people today, make it necessary to utilize digital marketing tools, for every doctor wishing to increase their recognizability and their clientele, and to develop relationships with their clients.

With the vast majority of Greeks using the Web to search for products and services of interest, it is perfectly natural for the same practice to be the case when it comes to health issues. Hence, if your medical center lacks a contemporary responsive website, a blog with advice articles and reposes to patients’ frequent questions and if you are absent from social media, all people interested in your services will never learn about your medical center, even if they make searches in the area your practice is located.

The CNC TECH digital marketing agency with more than 10 years of experience, long-term collaborations and successful outcomes in Medical Marketing can help you develop or renew your corporate identity and to utilize the opportunities offered by the Web and digital marketing strategies.

The most important tools we recommend you make your first steps with are:

1. Construction of your Professional Website

Undoubtedly the first crucial step which will put you on the Web Medical “map” is the construction of an aesthetically pleasing, responsive, professional, medical website.

The term responsive refers to websites which can adjust their structure and content in the size of every device’s screen. This means they can appear and “fill in” properly just as well in the screen of a smart phone, tablet, desktop or any other device operated by the user.

2. Development of content answering frequent questions and giving advice.

Your professional website needs to contain all information relevant to your resume, your medical center’s address and working hours, the services you provide, information around the equipment you use, informative articles in your blog and many other features.

3. Website Optimization (SEO)

Through the SEO practice your website is optimized to be friendly towards search engines’ algorithms and to appear among the top search results when a user makes a relevant search.

Beyond the initial development of a webpage, which is very important, optimization is a constant process which through enriching the content of a webpage, creating organic user flows and utilizing other practices, enhances the website’s rank in the search engines.

4. Optimization Google My Business

This particular practice, even as a sub-category of Website optimization needs specific reference, as it relates to your medical center’s visibility on Google Maps when someone is searching for e.g. a medical center in your area.

5. PPC Advertisements

This type of advertisements, and particularly advertisements via Google Ads, give you the opportunity to directly present your services to many users who make relevant searches or who are interested in issues around your area of expertise. Either when it comes to advertisements which appear in Google search results, advertisements with banners which appear in relevant websites or forwarded advertisements through social media, this advertisement category can bring you immediate results which will be improving as time goes by.

6. Social Media

The dynamics of social media nowadays are undeniable. With so many users of all ages using them on a daily basis, they can be a catalyst in the development of your recognizability and in gaining user’s trust easier when they look up your resume and your background.

Contact us today!

Our many years of experience in Medical Marketing, our customers who trust us for many years now and the results we produce for them on a daily basis make us the ideal team for the construction of your medical website as well as the management and promotion of your online presence.