Long before the events of the recent pandemic, the role of the internet and digital marketing at the various stages of the consumer shopping cycle showed signs of upward trend, year by year.
In 2020, the circumstances and needs brought a steeper rise in the use of e-commerce, as in many cases it was the only option, while in other cases consumers preferred it for safety and hygiene reasons.
As in other forced and abrupt changes in recent decades, the results will not be temporary or for as long as the situation that brings them lasts. As a whole, consumers, who are now familiar with e-shopping, will retain to a greater or lesser degree the consumer habits they have developed in recent times.
So, if your business does not already have a contemporary, professional and fully functional e-shop, now is a crucial time to get it, along with the multiple benefits it will bring you!
Your online store will include detailed information about your business, your physical store, your opening hours and the various services and facilities you provide to your customers.
On a daily basis, new potential customers will learn about your business and your products and will be able to visit your store from their computer, Smartphone or any other device they prefer with one click, at any time of the day.
Having an online store will enable consumers from other regions, other cities or even other countries, if that is your goal, to learn about your business. This would be from difficult to impossible through physical stores only.
Many people prefer to do their research online and then purchase products of their choice in a store. Others, due to time pressure, geographical distance or simply preference, choose to shop online and receive products in the comfort of their own home. In any case, an online store will enable you to provide many more options and facilities to consumers, which will make you, stand out from the competition.
One of the biggest "weapons" in the internet quiver of every company is the public reviews for the company itself, but also the products it provides. A positive development in this regard is the fact that along with the increase of online shopping, consumers are now much more willing to post online reviews. So, once you get a respectable number of positive reviews, it will be much easier for more and more consumers to trust you.
Once you have your own professional e-shop, you will be able to utilize the seemingly unlimited opportunities that digital marketing can provide you. Strategies which will bring you to the first page of organic results when consumers do their research, targeted PPC ads which will reach consumers actively searching for products and services similar to yours, increase the recognizability of your business through social media and many other strategies that guarantee high efficiency at significantly lower costs than traditional means.
Finally, perhaps the greatest advantage an e-shop and the utilization of digital marketing will bring you, are the measurable results from your website visits, user behavior while navigating your e-shop, the effectiveness of the ads and the impact of the content you post. All these elements can be important criteria for the decisions to be made regarding the next steps of your online store.
Our experience, know-how and creativity are at your disposal for the implementation of your future e-shop and digital marketing strategies for your business.
