HIPE
Custom e-commerce for the reusable thermos brand HIPE, with the focus on sustainability, the colour configurator and a smooth, fast shopping experience.
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The challenge
How do you make sustainability look desirable, not preachy?
The reusable bottle category is full of “eco” messages that all look alike. HIPE needed an e-shop that sells design and lifestyle first, with sustainability following as a natural consequence, not as an obligation.
The idea
An e-shop that makes colour the lead.
We built the experience around the colour configurator (mix & match) and engraving: the customer does not just buy a bottle; they make their own. Clear product storytelling, a fast checkout and BOX NOW integration, so the way from “I like it” to “I bought it” is instant.
Harmonious Inspirational Purposeful Extraordinary
What we did
- Custom e-shop with a mix-and-match colour system (customization rings)
- Free engraving built into the order flow
- BOX NOW integration & promotions (−20% / −30% on the 2nd product)
- Wishlist, user account & a checkout optimised for conversions
Product storytelling
The colour configurator makes every bottle unique: the product becomes the advertisement itself.
- Mix & matchBody, lid and handle combine freely: thousands of possible combinations from one product.
- Free engravingA name or a message on the bottle; personalisation becomes a reason to buy.
- BOX NOW & a fast checkoutFree delivery with card payment and fewer steps to completion.
