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3 articles
ChatGPT Ads: the facts and what they mean for Greece
Since August 24, 2026, ChatGPT has been showing ads in Greece too. See how they work, what they cost, what changes because of GDPR, and what a business needs to prepare now.
7 Google Ads and Meta Ads mistakes that are “burning” your budget
Ads can bring you customers, or they can spend money with nothing to show for it. Here are the seven mistakes we see most often in Google Ads and Meta Ads, and how to fix them.
Performance Max: what has changed and when it pays off for your business
Performance Max is no longer the “black box” it was in 2022. Here is what it is, the controls it has gained, when it is a better choice than a Search campaign and what it needs to bring in sales.