Blog — Marketing
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3 articles
Marketing for doctors: what’s allowed and what isn’t in Greece
The Code of Medical Ethics bans advertising, not information. See where the line is drawn for your website, Google and social media, and how to build visibility for your practice without risk.
GDPR for medical practices: where the risk hides on your website and digital tools
A medical practice’s website collects health data more often than you think: in an appointment form, in a pixel, in a Viber message. Here is where the risk hides and what the authorities have already penalised.
MedWatch: what it checks in doctors’ online presence and what it means for you
Since September 2026, a digital tool from Greece’s Ministry of Health has been checking doctors’ websites, social media and ads across Greece. See what it looks for, what a “red” finding means and who makes the final decision.