Blog — Strategy
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6 articles
GA4 for businesses: the 5 reports worth checking every month
Google Analytics 4 has dozens of reports, but to make decisions you need five. See which ones they are, where to find them and what to look for in each, in 15 minutes a month.
Marketing plan 2027: how to build it in 5 steps
A marketing plan doesn’t need 40 pages. It needs goals with numbers, a clear audience, the right channels and a budget you can measure. Here’s how to put it together for 2027.
SMS marketing: how to do it right and legally in Greece
SMS reaches every phone, with no algorithm and no internet connection. Here is when it is worth it, what the law says about consent, why Greek text “eats up” characters and when Viber or RCS is the better choice.
How to choose a digital agency: 10 questions to ask before you sign
Every agency promises results. The right questions in your first meeting show which one can actually deliver them, and which one will tie you into a partnership that doesn’t work for you.
Email marketing: 5 automated emails that bring in sales
Automated emails you set up once, and they work for you every day. Here are the five every e-shop needs, when each one goes out, and what needs to be in place before you switch them on.
AI automation: 7 tasks that save hours in a small business
Every small business has tasks that get done again and again, every day, in the same way. Here are the ones AI can take over today, how much time you save, and what should always stay with people.